Search Engine Optimization

Search engines allows you to precisely target an interested audience. In other media, the audience is and your advertisement is a distraction. Searchers are looking for something, and are far more likely to respond to an appropriately targeted offer.

Some facts about Search Engine Optimization (SEO):

- Leverage your site’s natural advantages – content, popularity, linking relationships

- Can deliver substantial benefits at a very low cost, especially for a "content rich" site

- Requires minimal ongoing activity for most sites

- Initial investment in SEO can pay off for years to come

HOWEVER it is important to understand that:

- SEO influences, but does not control, the search engine results - there are no guarantees.

- Delayed results - after the initial SEO effort, expect to wait at least 2-3 months for significant traffic.

- Risk of becoming overly dependent on "free" traffic, because results are variable over time.

- Some modifications to site are required; extent of changes dependent on many factors. A professional SEO can help find the best path to results and ROI.

- Poorly executed SEO campaigns can lead to search engine penalties and long term harm to the organization’s online presence.